Power Up Your apside Marketing

What I do

Structure the Marketing function

Optimize organization, team composition, and governance frameworks

Coach internal teams / interim lead

Provide leadership continuity and up-skill your existing staff

Define positioning, ICPs, and messaging

Establish a strong market position and a clear messaging framework

Align strategy, Product, Sales, and Marketing

Create seamless coordination between critical business functions

Areas where I can step in

Define and execute the Marketing strategy

Deliver go-to-market plans and initiatives that actually move the needle

Drive performance with data-driven strategies

Implement actionable analytics to guide decision-making

Example of service offerings

Each engagement is tailored to your context, goals, and stage of your growth journey.

But, here are typical examples of where I can bring value — from early-stage structuring to strategic pivots or leadership transitions.

Kickstart

Structuring marketing foundations to launch fast and right

For whom
Startups and early-stage businesses, with little or no Marketing in place

Objective
Lay the foundations, define priorities, and initiate key marketing actions

Key Deliverables
- Marketing diagnosis
- Expertise acquisition plan
- ICP and base messaging
- 3-month roadmap with KPIs and dashboard

Expected Output
- Initial structure in place
- Consistent messaging
- First quick wins already in motion

Scale

Structuring, aligning, and scaling a high-performing marketing function

Pivot

Redefining marketing strategy to support a strategic transformation

Interim

Ensuring continuity in case of CMO absence

For whom
Scaling companies with Marketing teams needing structure, alignment and leadership

Objective
Structure the function, align with Sales and Product, and drive performance

Key Deliverables
- Marketing org design and team upskilling
- Marketing plan aligned with Sales
- SLA & KPI framework
- Campaign execution & product launch process

Expected Output
- Streamlined Marketing operations
- Visible impact on pipeline
- Empowered & structured team
- Sales, Product & Marketing working in sync

For whom
Businesses on-going strategic change or repositioning

Objective
Rethink positioning, refine go-to-market, and support a major shift

Key Deliverables
- Updated positioning & messaging framework
- Strategic launch plan & calendar
- Cross-team coordination
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Expected Output
- Clear strategic directions
- Aligned internal and external comms
- Go-to-market strategy ready to deploy

For whom
Companies in leadership transition (departure, maternity leave, ....)

Objective
Ensure business continuity and maintain marketing momentum

Key Deliverables
- Transition report
- Ongoing execution of marketing plan
- Team governance & coaching
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Expected Output
- No slow down on key initiatives
- Team continuity & support
- Smooth leadership handover

Proven Results

These examples highlight the kind of impact I deliver — fast, measurable, and aligned with your priorities.

+€600K Incremental Revenue (PLG)

What I did
Boosted self-service acquisition by optimizing Google Ads, SEO, and onboarding experience.

Result
Subscriptions grew from 55 to 65 per month — generating over €600K in incremental revenue, while keeping CAC within target.

€5M Generated from New Fiber Offer

What I did
Designed and launched a dual-track fiber offer strategy (upsell + new customer acquisition), with full business plan and pricing model.

Result
€5M in revenue generated in 3 years, and major churn reduction in telecom product lines.

€100M from Partner Program

What I did
Built and scaled a global partner program from scratch — including segmentation, contracts, onboarding, and dedicated team.

Result
€100M in revenue, including +30% net new. Over 200 integrators onboarded across 3 continents.

30 → 70 People: Structured and Scaled International Teams

What I did
Led the international expansion of the Marketing team by hiring 40 people, with a clear role split between corporate HQ and regional teams.

Result
Stable, high-performing team operating across geographies, with effective local/global governance in place.

Who I am

Fractional Chief Marketing Officer with over 25 years of experience in B2B Tech Marketing.

I’ve led marketing at fast-growing companies such as Orange, hp, Alcatel-Lucent, OVHcloud, and Platform.sh — where I’ve built high-performing teams, launched impactful brands, and delivered measurable business results.

Today, I help B2B Tech startups and scaleups install a structured, performance-driven marketing engine — without the overhead or ramp-up time of a full-time hire. My interventions are agile, strategic, and designed to create visible impact fast.

• Electronics engineer with a Marketing Master’s from ESSEC

• Bilingual French/English — experienced in global & remote contexts

• Experience with large enterprises (structure) and startups/scaleups (agility)

• Fluent in team management & scaling (up to 70 people)

• Executive-level marketing leadership — board-facing and results-driven

Highlights

Beatrice Harrois

Why work with me

Marketing doesn’t operate in a vacuum. It needs to be aligned, focused, and business-driven.
Here’s what sets my approach apart.

25+ Years in B2B Tech
Extensive leadership background in Marketing — and Sales — in companies like Orange, hp, Alcatel-Lucent, OVHcloud, and Platform.sh
I bring a dual perspective: strategic and operational, business and product.

Startup & Enterprise proven
I’ve built from scratch in fast-paced scaleups — and driven transformation in complex, structured environments.
That means I adapt to your maturity level, culture, and growth context.

Remote & international
I’ve led distributed teams across Europe and North America, and helped companies expand into new markets.
I know how to structure governance that works globally and remotely.

C-level & board-ready
As a former CMO, I’ve been part of executive committees and contributed to board-level decisions.
I can translate marketing impact into business language

Strategic & operational
I combine big-picture thinking with hands-on execution.
From go-to-market planning to executive board reporting, I know how to operate across levels.

Business-first Marketing
I’m fluent in Product-led, Sales-led, and Partner-led growth models.
My marketing is always aligned with revenue, pipeline, and measurable outcomes.

Contact me

Beatrice Harrois

Email:

Phone:

LinkedIn:

beatrice@apsidemarketing.com

+33 6 60 85 30 46

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